Build your brand
Brand Learning & Assessment Solutions
Discover the nuances of building a great brand with our learning & assessment solutions. Ask yourself – does my brand have what it takes? Place yourself under the radar and unravel mind-bending insights into who you really are and what you should be. It’s never too late to start thinking inside the box.
Brand Maturity Assessment
Under this, we comprehensively assess the brand strategy, brand identity, touchpoints, experiences and communication of your organisation to help determine the maturity of the existing branding and brand management process.
Brand Strategy Workshop
Looking to launch a new product or business? Our founder Saurabh conducts highly specialized brand strategy workshop for entrepreneurs or organizations to help ease and streamline your needs.
Brand Strategy Toolkit
Brand Strategy Toolkit, created by our founder and international award-winning brand strategist Saurabh Uboweja, is highly recommended for new products and businesses during their launch stage.
Marketing Strategy Workshop
Whether you are an entrepreneur or a marketing manager, looking to launch a new product or looking to generate visibility for your brand we will create a marketing road map of 6 to 12 months based on our analysis of the industry, market trends, customer demographics and the defined goals.
Branding & Rebranding Projects
The business environment out there is becoming increasingly competitive, complex and volatile. Do you aspire to stay relevant and grow more meaningful with each passing day? Choose from a series of comprehensive steps that will help you define or redefine your purpose and identity.
For Brand Strategy Projects, we undertake a highly specialized strategy building exercise for businesses who are looking to define or turn around their brand strategy.
Brand Identity Design
For Brand Identity Design Projects, we undertake a comprehensive and customised identity development exercise. It is highly recommended for entrepreneurs who are looking to start a new business as well as for existing small brands and businesses looking to redefine or work on their brand identity to stay relevant in an increasingly complex and changing business environment.
Brand Manual Development
A comprehensive brand manual layouts all the definitions, instructions and guidelines that govern the usage of a brand. At Brands of Desire, we curate manuals for both new and existing brands of medium and large size enterprises.
The future of a brand is shaped by the experiences it offers. Every touchpoint in the customer journey is an opportunity for the brand to offer experiences that the customer is going to feel, remember and share. We take a holistic approach in which we not only define the customer journey and lifecycle but create a multisensorial experience be it on web, social media, physical space, sales or service offering. We help you define the relationship between people and the brand.
Website & Mobile UI and UX Design
We create digital experiences that communicate the essence of the brand. We create customized CMS (Content Management System) based websites for brands that are looking to enhance their online brand visibility. We curate highly focused user interfaces and user experience designs for websites and mobile apps with dynamic pages that can handle many transactions and interactions, e.g. e-commerce websites or consumer portals with a wide user base.
The space that you work in affects your emotions, thoughts and in turn your output and the productivity of your company. A physical space is a very important asset to influence a consumer. When a client enters your office, store or factory, it is a huge opportunity to influence and reinforce your brand essence into the minds of your consumer and increase their brand loyalty.
It includes a complete site audit and consulting to enhance the in-house experience of the brand including signage and way finding system.
Whether you are a service based company or a product based company offering services centered around the product, to stay relevant it is imperative for you to have a relook at your services and design them better to meet the customer’s needs. We examine all activities, infrastructure, communication, people, and material components involved in the service to enhance the interaction between the service provider and customer. We have helped brands in hospitality, healthcare and tourism amongst other industries to craft such experiences.
Sound & Music Design
We bring brands alive with sound and music. We help brands create their own distinct sound that creates an immediate connection with the users. From representing brand identity through a theme track, creating musical corporate advertisements, producing music for short films, designing musical installations for corporate exhibitions or curating soundscapes to enhance user experience in hospitals and museums, we help nurture a belief and relationship with your audience.
Digital Marketing can help boost your online presence, customer engagement and build brand loyalty. For this, we research your target group, dig deep, analyse, structure the inputs and offer a strategy to meet your objectives. We help you know your users better, deliver practical solutions and, in turn, accelerate your growth.
Digital Marketing Strategy
We undertake a highly specialised approach for doing a thorough research of your consumer needs and creating a strategy aligning with your business objectives. It establishes a way forward for your digital marketing across all channels.
Search Engine Optimisation (SEO)
We create a result focused SEO strategy that increases the visibility of your website on search engine listings and puts you on the forefront of your target audience. We do so with the help of keyword integration, on page SEO and off-page link building.
Search Engine Marketing (SEM)
We help to devise an SEM strategy for paid advertisements such as Pay Per Click (PPC) to increase the right traffic on your website. It will help you to generate more leads and increase sales.
Social Media Management
We help in communicating with your audience and making them a part of the larger community through social media. With many platforms like Facebook, Twitter and YouTube offering custom audience targeting services, it has become easier to connect with your relevant target audience. Our experts in content and design will help you deliver your brand message consistently in line with the overall strategy
We create content keeping your target market at the centre to meet your objectives. It involves researching your audiences extensively, creating relevant content and promoting it across multiple channels to achieve your goals. We help to attract and retain customers by creating visual, textual and audio content that is both engaging and inspiring.
Data & Analytics
We measure the effectiveness of your website and social media platforms using tools like Google Analytics and determine essential insights like how many visitors are coming to your site, how long they spend on your site, what they find most interesting and what pages they leave from. We monitor this data and extract insights that will help you to make changes and improve your strategy in the future.
Integrated Brand and Marketing Management
We offer an extensive portfolio of integrated brand and marketing management programs, helping you manage your brand better, enhance its visibility and build awareness, step by step. Choose what suits you best – an end to end creative management & custodianship program, a multi-year brand management program or an integrated marketing management program.
Creative Management & Custodianship Program
Under CM & CP, we ensure end to end management of brand creatives along with brand custodianship to ensure continued quality and consistency. We highly recommended this for enterprises that face the challenge of designing and managing multiple brand assets and hundreds of creative and non-creative touchpoints during the course of brand management and marketing
Multi Year Brand Management Program
Our multi-year brand management program is a long-term partnership model, where we take complete responsibility of all your brand management needs. Over the period, as your brand gains equity and turns into an asset, our efforts help secure and substantiate them. Join hands with us if you aspire for a seamless and secure management of your master brand and multiple sub-brands amidst a complex and volatile business environment.
Integrated Marketing Program
Under integrated marketing program, we build and manage the creative marketing of your brand – studying data, drawing insights and using them to build creative brand expressions. This program focuses on delivering effective business outcomes and good returns on your investment. It enhances your brand visibility, measures the effectiveness of efforts with the help of performance trackers and optimizes the results to sustain a positive sentiment in the social circle.