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The brand launch of Titiksha Public School was a momentous occasion both for the school and Brands of Desire. The rebranding of the school is the first of its kind in India where it wanted to communicate to parents, students and teachers what it stood for in the present and envisioned in the future.
The brand launch was attended by all school teachers and staff including the Trustees. The objective of the rebranding has played in key role in defining what Titiksha Public School stands for. The school wanted to convey to students, their parents and to the people what the core thought was behind the school’s establishment and what it was trying to achieve through this transformation. Secondly, it also focused on disclosing its vision as to where it would stand and hold a position in the future.
During the launch, a lot of things were met with appreciation and one of them was the fact that Titiksha Public School had a meaning to its name which a lot of institutions miss out on. The meaning of Titiksha is Courage and Self-will in Adversity laying emphasis on how the world we live in is not a perfect place. There is indeed a lot of negativity, imperfect people and plenty of adversities around us. It is important to be perceptive to them, remain positive and keep progressing on the right track. The school wanted its students and their parents to be in line with its vision and ideology.
The Brand Launch ended with a cake cutting ceremony to commemorate the occasion which was followed by annual awards to teachers for their outstanding contribution to the school.