The Brand as an asset is becoming an increasingly important part of the balance sheet of progressive companies, internationally. The ‘Brand Value’ is one of the most important reasons for enterprises realizing the importance of a process oriented approach to branding.

Customers no longer want just a service or product but a relationship based on trust and familiarity. In return businesses enjoy an earnings stream secured by loyalty of customers who have ‘bought into’ the brand.

The financial aspect of branding is gaining visibility in a lot of business situations and reasons:

• Brand management and development
• Compliance with international accounting standards
• Benchmarking with competitors
• Monitoring value year-on-year in comparison to the market value
• Creating a brand-centric culture
• Internal licensing, brand control and tax planning
• During Mergers & Acquisitions
• During Joint Venture negotiations
• Evaluating the economic damage of trade mark infringement
• Financing and insolvency- securing funds through identification of value of intangible assets

BOD offers you Brand Valuation services using sound and strong financial tools.