From the perspective of an enterprise, the Brand Architecture defines how the corporate brand and its sub-brands represented by different business and product lines relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong.

Brand architecture is a systematic way of organizing a brand that may be represented by different products, business divisions, messages, or elements of an organization so that people both within and outside of the organization understand how its customers are being served. Brand architecture also provides a solid framework for an organization to manage future opportunities so that the new ventures can leverage their association with the value and equity invested in the existing brands of the enterprise.

BOD offers this service to establish a clearer relationship between its client’s business and its brands.

As a deliverable of this exercise, we offer our clients a brand architecture which neatly packages the segments of a company into a single, understandable entity.

The BOD team is equipped to structure your enterprise brand architecture in scientific frameworks such as:

• Parent-dominant brands
• Parent-endorsed brands
• Parent-silent brands