The Brand Launch is the culmination stage of all the effort that has gone into defining the Brand.

It is comparable to the stage where you are just about planting the seedlings into the soil. Just like the plant needs to be watered and nurtured over a period of time before it becomes a strong tree, a brand also needs to be managed on an ongoing basis.

However, the Brand Launch is a very delicate stage for any Brand since one of the most important objectives for the Brand at that stage includes building Brand Awareness. An incorrect Brand Perception can result into a long term failure for the Brand.

BOD provides you supporting activities tailored for Brand Launches such as:

• Internal Brand trainings to align your employees to the Brand Positioning
• Internet marketing campaigns designed to generate excitement about the brand pre-launch and during the launch
• Creation of an integrated Brand Launch plan that is intended to make a consistent noise across all communication channels
• Conceptualization and creation of launch marketing materials such as brochures, packaging, displays , CDs/DVDs, and advertisements (Digital, TV and Print)
• Planning of Launch Events and Road Shows announcing the arrival of the Brand
• Launch related Promotional Gifting