Brand Promotion is the part of Branding that should ideally start once there is complete clarity on the Brand Positioning of a company or its product. The prime objective of Brand Promotion is to foster Sales and Brand Recall in the minds of different stakeholders.

Depending on who the stakeholder is, the fundamental approach behind Brand Promotion can vary.

For example, a Brand Promotion activity meant to attract potential Employees from leading educational institutes will have a different character to a Brand Promotion activity to attract fresh Customers. This in turn will be significantly different from a Brand Promotion activity to attract new investors for an Initial Public Offering.

Brands of Desire is well equipped to handle the challenges of Brand Promotion across different media (offline and online), whatever be the objectives of the promotion exercise.