Typography is the visual articulation of the spoken word. The typeface you choose has a voice that speaks in different tones and expresses different personalities. Some speak quietly and confidently, some yell from the rooftops and others dance naked in the rain. Determining what you want your brand to say and how it is said is the first step towards choosing a typeface that embodies those values.

The second part of selecting typography is to complement the logo. Usually the typeface is integrated with or takes some cues from the graphics (or vice versa).

For the team at BOD, the brand typeface supports a very important aspect of visual branding. While a correct typographic approach brings appreciation and consistency to the brand, a typographic expression also supports the brand promise by allowing extension of the brand.

Long been a domain of designers, BOD believes that a typographic expression can meet its objectives only when Designers work closely with Brand Strategists to impart a clearer and more effective brand expression.

Apart from having the ability to select the most suitable typography to go with the rest of the Brand Identity theme, the graphic team at BOD is capable of also designing a custom typeface for its clients. This allows for recognition even when the brand is extended or sub-brands introduced. This is a compelling argument for using custom typefaces, as the increase in brand recognition is enhanced by an organization being able to claim a unique ownership of the typography.