A logo is the image embodying an organization. It is the graphic design in type or symbol form that conveys the brand name and its character in the marketplace. The best logos are unique, simple, and strong representations of the companies they identify. Over a period of time, well designed logos become a symbol for recognizing a company or product.

A logo is like an alias for a company presented in an attractive and meaningful way. In terms of space utilization, a logo can convey the maximum amount of meaning per square centimeter, which is why it is given so much importance in branding.

Appreciating the significance of a logo as a component of the Brand Identity structure, the BOD team of skilled graphic designers works in collaboration with the Brand Strategy team to deliver logos which are not only visually appealing, but also convey the Brand via a marriage of Design with Brand Strategy.

Unless the reasons for changing a logo are compelling enough, a logo should not be changed very frequently. This is because the very reason of its existence is recognition. This is why most organizations that re-launch their brands every 2-4 years, often do only minor modifications to their logos even if other elements of the brand identity are modified significantly.