BOD considers a color scheme as important as any other component of the Brand Identity and undertakes development of Color Palettes for its clients. Combining a strong brand sense with the craft of design, BOD delivers color palettes which:

• Differ from the schemes used by competitors
• Reflect the brand character
• Match your brand with the expectations customers have when selecting a client’s offering
• Meet their objectives across countries and cultures

A color palette of an enterprise can have a very important role in defining its character. People make color choices everyday in their lives and get impacted by those colors.

While anything which is colorful is bound to attract attention, color choices done tastefully and meaningfully can help an enterprise command a premium perception in the market.

However, this process is not easy. Just like people make color choices for every occasion, in branding too, designers need to choose colors to match the business profile. This is not easy and requires an in-depth understanding of which colors are associated with the different industries like manufacturing, Information Technology, Logistics, Infrastructure, and Professional Services. This is even more difficult for b2b industries as there are usually lesser options while playing with color contrasts. This makes differentiation from competitors very difficult.

Brands of Desire with experience creating Brand Identities for its clients has developed a strong understanding of color palettes to go with each industry type, business type and market type keeping in mind the competitor space.