In order to enable wider, correct and deeper understanding and usage of the brand assets that we create and manage for our clients, we create Brand Identity Manuals which define the brand personality, values, appearance and applications of the brand assets across different communication collateral. This helps our client’s workforce to understand the brand and combined with effective internal communication, not only love the brand but actually live the brand.

A Brand Identity Manual not only teaches its users how to use the brand assets but also teaches how not to use the brand assets. After creation and completion of the Brand Identity, the BOD graphics team creates a user friendly Brand Identity Manual with the aim of making it accessible to all users of brand assets like the:

• Design team
• Marketing & branding team
• Website team
• PR team
• Advertising agency
• Content writers
• Co-branding partners
• Anyone creating presentations