Software UI or Software User Interface is one of the most critical components of Software Branding.

Software UI takes center stage before the sales process once the functionality of the software is well defined. Everything from the navigation, usability and look & feel are important criteria while designing a Software UI.

Contrary to common belief, a well intended and well branded design of Software UI is not only necessary for software product companies but also equally important for companies that use transactional softwares for their day to day transactions with Customers, Vendors or Employees.

The transactional software is an important branding opportunity for such companies. This is because unlike in a standard software like Microsoft Windows where you cannot do any modifications in Design, transactional softwares allow you to embed your own Brand Identity into the software to foster your own look and feel.

Brands of Desire helps companies who create their own softwares or use third party softwares to Brand them in a meaningful and impactful manner. The BOD team consults on all aspects of Software UI design and assists in the integration of design with functionality.