We are Asia’s leading brand consultancy working with clients who want to create brands for the next growth markets of the world.
Titiksha Academic Society started the Titiksha Public School in the year 1986 with the vision of spreading education in rural and urban areas of the national capital territory of Delhi. It currently provides education from Pre-school to Senior Secondary School level and is affiliated to Central Board of Secondary Education.
Like countless educational institutions in the country, Titiksha Public School did not want to be part of the crowd. It wanted people to be clear about its vision and beliefs. It wanted to communicate an image of progression and positivity with a meaning to its name, however the existing logo and tagline were not at par with it.
The brand identity was fine tuned in line with the school’s ideology. The logo was reworked to clearly bring out the elements and the message behind the brand. The new tagline ‘Rise to shine’ is in synchronisation with the core values of the brand – Perceptive, Positive and Progressive.