We are Asia’s leading brand consultancy working with clients who want to create brands for the next growth markets of the world.
Simply Sufi is the new product range of frozen food from the renounced Sufi Group, which is the largest FMCG group in Pakistan. This range of frozen food is extended from products for kinds and young population other than the general consumers of frozen food.
There was a need to create a completely independent brand targeting to compete with the existing frozen food brands in Pakistan. The aim was to give the brand a young, gender neutral and fun appearance with a loving and candid attitude. The brand was to be designed for the mass market yet carry a premium value to it. In the end, the brand was to leverage and reflect the strengths and values of the parent company, i.e. Sufi.
BOD created a young, candid and fun-loving outlook for all the brand touch points, making them extremely consistent with an international appearance. With a refreshing packaging design and a successful launch of product and stores, the brand got great acceptance by the public.