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Oasis ongoing - Jun 2011
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About the client

Oasis Counsel & Advisory is a full service law firm with a special focus on Litigation and Arbitration and is headed by Mr. Haresh Jagtiani as the principal consultant. With offices in Mumbai, Pune and Goa, Oasis has earned an excellent reputation in the area of dispute resolution both in India and abroad.


Even as the client has been acknowledged as Arbitration law firm in India, the firm’s identity was not in harmony with its future goals and aspirations. The challenge was to transform the perception of Oasis from a conventional thinking to a contemporary law firm which exudes youth and freshness, yet, maintaining professionalism in its conduct.

Our solution

Brands of Desire re-branded the entire law firm by creating a new identity that not only helped make it distinguishable but also communicated the same through its new website. The website along with the identity effectively communicated Oasis’ new positioning and its message. The launch of the new brand was held at the prestigious Legal Counsel Congress in New Delhi in the presence of the entire legal community.

Scope of services

Visual Language
Product and Service Positioning

Corporate Website
Brand Touchpoints


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