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Mute Health Bar

Mute Health Bar Launched August 2013
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About the client

Mute Health Bar is a smoothie bar that serves a variety of healthy smoothies with the most exotic flavours. Located in busiest corner of the city, the pilot store focuses on offering its patrons a fun filled smoothie experience packed with health.

Challenge

The client wanted to foray into food and beverage industry with a focus on promoting healthy lifestyles. The requisite in this case was to suggest a product to begin with and to create a tangible retail concept and packaging along with a relevant name, identity and clear positioning.

Our solution

We realised that there was a definitive gap in the Indian Landscape. The market was not completely exposed to concepts based solely around Health Beverages. Through our extensive market research and analysis, we understood the constraints and opportunities in the segment and proposed smoothies as a product offering.
The aim was to create a brand that was scalable.

Scope of services

Naming
Brand Core
Visual Identity
Brand Manual
Brand Touchpoints
Brand Training
Brand Launch Planner
Product and Service Positioning

 

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