We are Asia’s leading brand consultancy working with clients who want to create brands for the next growth markets of the world.
Mute Health Bar is a smoothie bar that serves a variety of healthy smoothies with the most exotic flavours. Located in busiest corner of the city, the pilot store focuses on offering its patrons a fun filled smoothie experience packed with health.
The client wanted to foray into food and beverage industry with a focus on promoting healthy lifestyles. The requisite in this case was to suggest a product to begin with and to create a tangible retail concept and packaging along with a relevant name, identity and clear positioning.
We realised that there was a definitive gap in the Indian Landscape. The market was not completely exposed to concepts based solely around Health Beverages. Through our extensive market research and analysis, we understood the constraints and opportunities in the segment and proposed smoothies as a product offering.
The aim was to create a brand that was scalable.