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Madura is the leading player in Industrial threads for making Conveyer belts, Industrial fabrics, Defense jackets, tyres and many more products. Based out of Mumbai, they export globally and have been innovating and creating new products for over 100 years. Being a part of the Karla Group of Industries, they are primarily involved in the mechanical rubber goods industry and are the leading manufacturer of treated industrial fabrics for tyres.
Looking for a fresh outlook in the industry, Madura wanted to generate focus on their product lines and industry work and involvement. There was a need to leverage the century old expertise with their innovative outlook and methods. The intention was to express the Madura in totality, communicating all that the organization is about.
With the communication strategies designed, BOD reflected a global outlook for Madura, constructing the correct verticals of the business and creating focus areas. They were given solutions for uniform and consistent communication, with the industry relevant designs and targeted positioning. Through clean communication and excellent designs, Madura showcased an international appearance.
Brand Identity and Tagline