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IDP or Integrated Defence Products
Provides Personal and Vehicle Protection Solutions to Military, Navy, Air Force, Police, Special Forces, Correctional and SWAT teams across the world. In the last few decades, with constant innovation, technological advancement and customer satisfaction, IDP has evolved itself as a leading manufacturer of defence related products.
Though IDP had very few players in India in the name of competition, but lot of players were already in the industry and long established in the International market. Thus the challenge for IDP was to scale up to the level of International companies both in terms of its quality and how the brand was perceived
Brands of Desire identified the key benchmarks for IDP and accordingly saw what current trends and standards were being followed internationally. An internal research was done to understand the core and the management. Merging both the findings, BOD proposed the way forward for IDP as a brand to evolve to the next level.