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Giani’s Ice cream

Food & Bevarages Service
Giani's Ice Cream Ongoing Brand Custodianship
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About the client

Giani’s is a chain of ice cream parlours present across Delhi NCR with 29 outlets. With over 50 years of strong market presence, Giani’s is known for bringing in innovation in its product line with flavours catering to both local and international tastes.


Though Giani’s already had established its name over a period of more than 50 years, a lot of competing brands had established themselves. The challenge was to match up with modern local and international brands in terms of customer experience, product variety and quality and overall brand experience.
Till the 90s, it was a home grown business, but the 3rd generation decided to take it to the next level. They took the onus to drive the brand forward.

Our solution

Brands of Desire understood that Giani’s was already an acknowledged brand when it came to ice creams. What was needed was a new identity which could carry forth the legacy established over half a century and turn it into a professionally run business. We created a new brand identity and servicescape along with ongoing support for brand communication and implementation.

Scope of services

Brand Core
Visual Identity
Brand Manual
Brand Touchpoints
Space/Environment Branding
Product and Service Positioning
Brand Training
Brand Launch Planner
Press Release
Loyalty Programme


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