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Fairwood Smartgreen

Fairwood Smartgreen ongoing - Jun 2011
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About the client

Fairwood Smartgreen is a joint venture between Fairwood Group (India) and Robotina (Slovenia).


Both the companies, Fairwood Group and Robotina had different identities. The challenge was to leverage on the core of both the companies and create a logo which is a culmination of their individual brand identities. The aim was to create a unique identity in the market and yet maintain its association with the Fairwood’s brand architecture.

Our solution

A new identity for the Fairwood Smartgreen was developed aligning with the Fairwood Group brand guidelines. The rebranding exercise has given Fairwood Smartgreen a unique identity that is in perfect harmony with the two companies that created it.

Scope of services

Business Stationery
Marketing Collaterals

Corporate Website
Company Profiles


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