We are Asia’s leading brand consultancy working with clients who want to create brands for the next growth markets of the world.
Fairwood Smartgreen is a joint venture between Fairwood Group (India) and Robotina (Slovenia).
Both the companies, Fairwood Group and Robotina had different identities. The challenge was to leverage on the core of both the companies and create a logo which is a culmination of their individual brand identities. The aim was to create a unique identity in the market and yet maintain its association with the Fairwood’s brand architecture.
A new identity for the Fairwood Smartgreen was developed aligning with the Fairwood Group brand guidelines. The rebranding exercise has given Fairwood Smartgreen a unique identity that is in perfect harmony with the two companies that created it.