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Fairwood PMC is a project management company providing services like design management, project management and supervision, procurement assistance, project reviews and audits, value engineering and green building consulting to infrastructure projects worldwide.
The challenge was that the brand had been established from a long time but was lacking an independent identity in the market. They wanted to have a stronger identity to communicate their presence in the other geographies like Singapore & Mumbai and to clearly define their offering in the Real Estate industry.
A new identity for the Fairwood PMC was developed, which was aligned with the Group brand guidelines. The rebranding exercise gave Fairwood PMC a distinctive identity in the industry. Their entire communication looks consistent spread across several brand touch points.