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Fairwood Design is a design, consulting and new city planning service provider which is a part of the Fairwood Group.
The challenge was that the brand had been established from around a decade and was looking for a fresh & independent identity in the market. They wanted to have a stronger identity as they wanted to highlight their operations in different countries Singapore and Vietnam.
A new identity for the Fairwood Design was developed aligning with the group brand guidelines. The same brand was further reinforced by creating various brand touch points, and by developing a brand language that unified all touch points. The rebranding exercise gave Fairwood Design a distinctive identity in the industry giving the communication a more consistent look across various brand touch points.