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Eco Tracksys

Technology
Eco Tracksys ongoing - Jun 2011
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About the client

Eco Tracksys Ltd. is a forerunner in innovative RFID System Integration & Solution Design. It is the brain child of experienced professionals with more than a decade of experience in technology domain. It provides end to end RFID based solution for focused industries.

Challenge

Eco Tracksys as a company wanted to introduce a new product in the market and also wanted people to understand and relate to the benefits of the new technology they were bringing in. Hence they wantedto communicate their unique proposition in a clear, concise and simple way.

Our solution

BOD created an identity in which Eco Tracksys’ products and benefits reflected in unison. The tagline is to be read as Making Invisible, Visible which implies that RFID which is used for tracking assets makes the invisible visible. Moreover, the organisation wanted to convey that their solutions were over and above the visibility of the assets. They also assisted in analytics and improved decision making through business intelligence.

Scope of services

Naming
Visual Identity
Brand Positioning
Brand Promise

Tagline
Marketing Collaterals
Business Stationery
Corporate Website

 

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