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CHW Forge Rebranding

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CHW Forge is India’s leading manufacturer of high quality carbon steel, alloy steel, stainless steel and duplex steel forgings. Incorporated in 1956, it has earned a reputation for producing long lasting forgings of exceptional quality.


Chaudhry Hammer Works was well known for its exceptional manufacturing and quality. It supplied forgings to domestic as well as international customers. However, it lacked the unifying element that would enable it to communicate the brand positioning and promise, especially to the international market. There were many inconsistencies and the brand needed to reflect its long-standing position as India’s leading manufacturer in the market.

Our solution

Brands of Desire was instrumental in helping CHW Forge achieve a global standing by, firstly, changing the name to bring an international outlook to the organization’s approach. Objectively thought out long-term as well as short-term brand strategies were drafted to ensure that the brand identity and touch points were in sync with the company’s vision and values.

Scope of services

Brand Naming
Brand Identity
Brand Strategy
Product and Service Positioning
Corporate Website

Communication Collaterals
Event Collaterals
Internal Branding
Brand Training
Brand Custodianship


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