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Back 2 Health

Back 2 Health Ongoing Brand Custodianship
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About the client

Back 2 Health (B2H) is the vision of Dr. Shiv Bajaj, a Canadian Chiropractor and amongst the first few Chiropractic Doctors in India. B2H is a pioneer in areas such as chiropractic therapy, custom foot orthotics, spinal decompression therapy and shock wave therapy (SWT).

Associated with leading brands in ortho care products, B2H thrives on cutting edge technology and the latest innovations from around the world.


The company plans to launch the first of the NewRise hospitals amid a premium locality in Gurgaon. The ever expanding middle class makes it an befitting location for a high quality healthcare delivery. Yet, considering the high level of existing competition the hospital needed a very unique identity as well create a healthcare experience that made it stand out as a brand that delivers quality healthcare.

Our solution

Brands of Desire created a brand identity for Back 2 Health keeping in mind the clear communication the client’s products and services required. The focus was to bring out the benefit and the differentiating factor both. Also, the tagline needed to convey to the customers that it was a niche service offering from practitioners who were specialists in that field

Scope of services

Brand Core
Product/Service Positioning
Brand Architecture
Brand Portfolio Optimization
Brand Roadmap

Business Stationery
Corporate Profile
Corporate Website
Event branding


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