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Angelaide Ongoing Brand Custodianship
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About the client

Angelaide provides elder care services that enable seniors to age with good health. They engage across multiple levels to ensure healthy aging in the comfort and privacy of their own homes. Their care regimes are comprehensive and based on global best practices, delivered through a network of qualified doctors and accredited hospitals.


The Angelaide team approached BoD with just a brief concept in their mind but no clarity on how they could create a brand experience around it. Since the brand was targeted at the ageing seniors, it became important to create a brand that reflected a level of commitment and seriousness to gain the trust of the customer.

Our solution

BoD created a brand that resonated well with the ageing fraternity and created a compelling proposition for their kids by highlighting the illness and problems faced by their ageing parents. The entire brand experience was able to attract the investors for funding the venture and making it a successful senior care company redefining senior care market in India.

Scope of services

Naming – Brand, Services, Online Software naming
Brand Strategy
Brand Tagline
Brand Identity

Brand Collateral – Brochure, Flyer, Email campaigns
UI and UX for the online health tracker and website
Brand High impact Video
Brand Photoshoot


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