Books on branding

  1. B2B brand Management (hardcover) by Philip Kotler (Author), Waldemar pfoertsch.
  2. The case of B2B Branding: Pulling away from the Business to Business Pack (Hard cover) by Bob Lemons (Author).
  3. The Brand Gap: Expanded Edition (Paperback) by Marty Neumeler (Author).
  4. Designing Brand Identity: A Complete Guide to creating, Biulding, and maintaining Strong Brands (Hardcover) by Alina Wheeler (Author).
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