This section contains a compilation of articles discussing some of the most pertinent issues related to Brands and Branding across Geographies, Industries and Business Functions in an organization.

1. Branding Technology Companies in 2009

Technology companies are learning to stop talking about hygiene branding parameters, like quality, price and delivery. Click here to read the first in a series of articles on the latest trends in Technology Branding

2. What’s the real worth of your Brand?

With the IFRS adoption in India, due in 2011, the significance of Brands and their management is scheduled to come of age in this part of the world. Download Article