We are Asia’s leading brand consultancy working with clients who want to create brands for the next growth markets of the world.

Saurabh Uboweja, CEO and director, brand strategy, Brands of Desire, feels that the tactic of taking a dig at existing players may be effective in garnering short term market share due to the innovation in format but the format is not irreplaceable. “If Vicks or Honitus was to launch a spray, they would cannibalise Lary Spray easily due to their existing brand equities,” he says.Read More

Share This Post:
Hangout With Us