Healthcare and pharma branding is coming off age as they stave of trust deficit to stay relevant and grow in a difficult market.

Healthcare Branding

Both the healthcare and the pharmaceautical industry is at the cusp of major transformation in India as well as worldwide. The primary reason for this is the trust deficit as customers get much easier access to quality healthcare information. BoD has developed a branding solution that is focused on healthcare and pharmaceutical firms to help them establish their trust and authority in a difficult market.

Indian healthcare and pharmaceutical industry is growing swiftly. This growth is primarily fueled by lifestyle related health issues, spurt in medical tourism, a large population base, more affordable treatment due to ever innovating health insurance services and high disposable income. Government’s initiatives and FDI investments in healthcare, pharmaceutical and life sciences industries have further catalyzed the pace of this growth.

While the industry is taking long strides, a tremendous branding effort is required to rightly position the healthcare products and services. Without the right branding in place, it would be really difficult to create well differentiated brands that establish trust and meet business objectives. At Brands of Desire, we identified this need early and to bridge this gap we created a specialized solution vertical called BoD Healthcare and Life Sciences. The team consists of some of the well-known names from the healthcare industry. BoD Healthcare and Life Sciences has successfully executed many projects across healthcare domain and offers end-to-end branding solutions with focus on new brand creation, brand transformation and enhancement of patient experience.

We actively contribute to the society by offering pro-bono consulting to various initiatives which include: assisting healthcare research institutions, helping healthcare focussed NGOs to brand / re-brand so that their services/aids can effectively reach and help the needy.

Case Studies

Panacea NewRise Hospital
In the mid of 2010, a pharmaceutical and biotech giant, Panacea Biotec decided to foray into the healthcare industry. Read More

Back2Health (B2H) was founded by Dr. Shiv Bajaj, a Canadian Chiropractor. Dr. Bajaj happens to be amongst the first Chiropractors operating in India. Read More

CrediHealth helps Indian and International consumers make informed decisions on Indian Healthcare providers. Read More

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