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Saurabh Uboweja, founder, CEO and director, brand strategy, Brands of Desire, Asia’s leading brand consultancy addressed the audience. “Is the Indian healthcare industry branded?” he asked, going on to answer in the negative. “More than 80 per cent of the Indian healthcare system is unbranded, poorly branded or branded though ‘Jugaad’ (Indian slang for ‘frugal innovation’),” he said, before sharing the five qualities of a desirable healthcare brand in India. They are: ability, affordability, accessibility, acceptability and accountability. Read More

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