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New Delhi, 2nd Oct’ 13: Ecopel is the world’s first iron ore pellet brand created by GPIL for their pellets which are created using the ores from their captive mines. The pellet brand has been positioned to be ecologically viable. The main focus of the brand is to promote health, safety and spread environmental awareness.

Ecopel provides SMS and Online tracking of the product with realtime logistics updates. Godawari Power and Ispat Limited has also set up a complete technical department for providing Online, Onsite and 24×7 helpline for the technical support related to the usage and other industrial issues. It is one of the few products in India which is OTIFIC (On time, in Full, Invoice correctly) ready from the day one of its launch. Since Ecopel has been launched to spread the awareness for Health and Safety, GPIL will conduct regular seminars and trainings and is working towards creating the educational material on pellets for the ready reference of the end users.

GPIL realized the need for an industrial brand to communicate its differentiation in the industry and to highlight the product on the global platform. To make this a reality, GPIL hired New Delhi based Brands of Desire, a strategic brand consulting and design company that has several years of experience working with group branding assignments in India and Internationally offering a complete spectrum of branding solutions leading to an effective and consistent use of Brand Communications.

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