What is branding?
Branding is a declaration of promises and following it with fulfilling them.
To whom do you declare your promises? Your stakeholders.
They all have a role to play in growing your business; their contribution may vary from business to business. You are as important to them as they are to you.
They buy your promises first and then buy you. They are your BUYERS.
Your BUYERS buy what they need. But they all buy you at the cost of somebody else – your competitors, as their wallet size is limited.
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