We are Asia’s leading brand consultancy working with clients who want to create brands for the next growth markets of the world.

Brand Definition

Our clients hire us for defining their brand when they want to create a new brand or for transforming an existing one that is losing its relevance in the environment it operates in. This is the first step in any branding exercise and one that lays a strong foundation for years to come if done well.

Brand strategy

Product/service positioning, brand architecture, brand portfolio optimization, brand positioning, brand promises, personality mapping, brand core, mission & vision statement, brand tagline.


Naming for legal entities/products/services/solutions naming, business vertical labels, naming system for future offerings.

Brand voice

Tone and style of voice for written and verbal communication.

Brand identity design

Logo design, iconography, colour palette, typography, visual language, brand imagery.

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